\u200bIt\u2019s likely your objection to any concept of personal branding in your job hunt so far has sounded something like \u201cbut I\u2019m not an influencer\u201d. Well, I\u2019m here to tell you that personal branding is no longer reserved for wannabe socialites or corny Instagram models.<\/p>\n
In the current over-saturated job market, standing out has never been more important; so developing your unique tone of voice and showing your personality in everything you do is extremely valuable. The key is making yourself memorable, and here\u2019s how you can do so to score your next job.<\/p>\n
What is your message? Do you know what you have achieved and what more you want to achieve? This is a great place to start. First things first, revamp your LinkedIn and use the sections as templates for the rest of your brand; we\u2019re talking headline, title, summary and whatever else is relevant to you. What\u2019s your unique value offering? Do you have any outstanding achievements or particularly useful soft skills? Weave these into your summary \u2013 and remember to talk like a human, don\u2019t go overboard on buzzwords or corporate jargon (literally no one wants to read that). If you don\u2019t have as much experience as others, lean into your goals and ambitions and the skills that will see you achieve them.<\/p>\n
Don\u2019t try and please everyone with your voice and message, or you probably won\u2019t stand out at all. It\u2019s best to be clear and concise with who you are targeting and what you are trying to achieve by doing so. This means your message won\u2019t appeal to all, and it shouldn\u2019t, it only needs to appeal to exactly who you are talking to \u2013 such as a hiring manager searching for the next insurance broker. Yes, you are only an individual trying to get a job but having a target demographic in mind is not only relevant but will put you ahead of the game!<\/p>\n
By this I mean, be genuine and authentic. The only way you can truly have your own unique \u2018brand\u2019 (IE. the way people consistently perceive your online presence) is by being yourself and taking your key characteristics and emphasising these across all your media and applications.<\/p>\n
Let\u2019s face it, lists are boring \u2013 even recruiters think so. Can you find a way to explain your life and work history that\u2019s enjoyable to read? Don\u2019t get me wrong, this isn\u2019t about having an arty resume, but for your LinkedIn profile and \u2018about me\u2019 sections, give your history a narrative touch so it doesn\u2019t send the reader straight to sleep. It\u2019s OK to be a little adventurous with your own story \u2013 especially on socials.<\/p>\n
Think of this step as a combination of consistency and overall theme; you want everything you put on your socials and applications to look and feel like you. This could mean using one key headline, and the same keywords throughout your personal statement. You also want your imagery to match through the use of complimentary colours, or at least using the same filter across the board. When in doubt go for black, white and neutrals for your cover photo and reserve colour for your profile picture \u2013 so they don\u2019t clash. Having a bank of key images to use throughout your socials is great for recognisability.<\/p>\n
Arguably the most important element of personal branding when it comes to scoring your dream job is portraying yourself the same in real life! Use the same title and keywords as on your profile, even the same (or similar) introduction to further cement who you are, as usually the person you\u2019re talking to has already looked you up online. You could even go as far as wearing the same shirt or blazer to an interview as you do on your profile so you\u2019re easy to recognize, plus easily remembered. Bonus points for wearing a bright-coloured blazer or shirt (while remaining professional), because let\u2019s face it, everyone wears black and white \u2013 can you do something a little different? After all, that\u2019s what personal branding is all about.\u200b<\/p>\n
Ready to apply for your dream job? Connect with me on LinkedIn<\/a> to find out when new opportunities arise! Or check out our latest job opportunities here<\/a> .<\/p>\n","protected":false},"excerpt":{"rendered":" \u200bIt\u2019s likely your objection to any concept of personal branding in your job hunt so far has sounded something like \u201cbut I\u2019m not an influencer\u201d. Well, I\u2019m here to tell you that personal branding is no longer reserved for wannabe socialites or corny Instagram models. In the current over-saturated job market, standing out has never…<\/p>\n","protected":false},"author":1,"featured_media":16029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[107,111],"tags":[],"class_list":["post-16028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graduate","category-job-seeker"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fuserecruitment.com\/af-api\/wp\/v2\/posts\/16028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fuserecruitment.com\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fuserecruitment.com\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fuserecruitment.com\/af-api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fuserecruitment.com\/af-api\/wp\/v2\/comments?post=16028"}],"version-history":[{"count":1,"href":"https:\/\/www.fuserecruitment.com\/af-api\/wp\/v2\/posts\/16028\/revisions"}],"predecessor-version":[{"id":34235,"href":"https:\/\/www.fuserecruitment.com\/af-api\/wp\/v2\/posts\/16028\/revisions\/34235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fuserecruitment.com\/af-api\/wp\/v2\/media\/16029"}],"wp:attachment":[{"href":"https:\/\/www.fuserecruitment.com\/af-api\/wp\/v2\/media?parent=16028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fuserecruitment.com\/af-api\/wp\/v2\/categories?post=16028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fuserecruitment.com\/af-api\/wp\/v2\/tags?post=16028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}